Zip Ties

The most ambitious photography project yet with design company Actual.

One of the trademark products from Oakland-based Actual has been the clever Zip Tie. Previously only available in a grey classic cut, our task was to introduce both a selection of new colors and a skinny complement. Inspired in part by my From the Weeds series, we called upon local friends and colleagues to model the tie while performing their creative pursuits: a painter / an engineer / a musician / an architect.

Next up…handbags!